http://blog.husqvarnaviking.com/
Purpose:
The blog is a business blog, sponsored by Husqvarna Viking which is a sewing and embroidery company, with the purpose helping promote business, help customers, and obtain more clientele.
Who is it directed towards:
The blog is directed toward fellow sewers by providing technique and designs. Pictures and links are used throughout the essay to help assist readers.
How Well Written:
The author uses precise grammar and terms used in the world of sewing. There is quite a bit of promoting their company on each posting, though it still seems friendly and helpful, sort of like a good friend.
Gut Feeling:
Overall, the blog is very informative for sewers of all levels. The blog offers simple technique and designs to embroidering on silk for the advanced folks. As I said above, the tone comes off as friendly and endearing, even though they are promoting themselves. I find this a good way to promote business because if I were a beginner sewer and came across this blog, I would find links to sewing and embroidering machines, patterns, and materials.
Letter Grade:
A
Good business technique though I’m not a sewer (or ever will be) so I found it somewhat boring to read.
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